Marketing & design agency client
Building free AI tools for SEO traffic & lead generation
Using no-code tools and AI APIs, I built three free content generation tools for a client, they ranked in top positions and drove targeted traffic.
Project overview
Free AI tools can be powerful traffic drivers when strategically created and positioned. I identified and capitalised on a gap in the search results where existing tools had restrictive barriers like sign-ups or payments.
Opportunity
- Most ranking tools required user accounts or payments
- Poor user experience with ads and distractions
- High search intent from specific target audiences
- Similar to Shopify's business name generator strategy
Strategy
- Built initial AI text generator in Webflow using Make.com and OpenAI API
- Created frictionless experience with no sign-ups or payments
- Validated ranking potential with one tool before scaling
- Expanded to three variants using existing automation framework
- Optimised on-page content and internal linking
Results
- 14,000+ tool uses in three months
- Top 3 rankings for all three tools
- Consistent lead generation from target audience
- Minimal development resources required
- Quick time-to-market without technical bottleneck
Technical SEO
Free tools
AI automation
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